Apparently the secret to great advertising is drug addiction.
I use to think LSD seeping into my LCD screen was purely coincidental. The talking gecko on the Geico commercial? Just a talking animal. That creepy ‘magical amount’ anti-drug commercial? Irony.
Then I saw the Nike puppet commercials (and was recently introduced to this gem) which were clearly the product of substance abuse, boredom and a weird muppet obsession. (speaking of, does anyone know if elmo is male or female? I had a pretty intense debate about this the other day and now I’m confused. And yes, I’m 22 and discussing Sesame Street.)
And then there was this. Yes, the Kia Sorento Superbowl commercial. I think I find this disturbing because sock monkeys scare the shit out of me (true story) and because I can’t really tell what the other ‘toys’ are supposed to be. I’m not even going to get into all the mixed messages involving debauchery and a family car.
Now I’m keeping my eyes open. Advertising execs, I’m onto you.
